3/16/2023 0 Comments Laundry soap![]() ![]() She started using cloth diapers instead, but couldn’t find a detergent that was both gentle for baby skin and effective at cleaning and deodorizing the messes. Sylvia Emuwa, changing her newborn 10 years ago, noticed the baby’s legs turning dark and wrinkled in an apparent reaction to the plastic diaper. They have taken a decade to reach this point, traversing through territory far outside of their comfort zones. Today, Dinobi’s expanding product line is sold by a dozen online and retail stores, many of them with an eco-conscious bent, and the Emuwas have partnered with several South Side schools to promote lessons in health, hygiene, and entrepreneurship. ![]() That same year the fledgling company won South Side Pitch, a competition for local entrepreneurs hosted by the Polsky Center and the Institute for Justice’s Clinic for Entrepreneurship. “The success of Dinobi is a product of us being successful in marriage,” said Augie Emuwa.ĭinobi, an alum of the Polsky Center’s Small Business Growth Program, launched into market in 2019 with a premium plant-based laundry detergent designed with sensitive skin in mind. ![]() The story of Dinobi Detergent is as much a love story as it is a tale of entrepreneurship and laundry soap.įounded by Augie and Sylvia Emuwa, a Bronzeville couple married 11 years and raising four children, Dinobi has flourished on the strength of a partnership that flows as seamlessly in business as it does at home. (All photos credited to Sylvia and Augie Emuwa) Sylvia and Augie Emuwa founded Dinobi Detergent as a premium plant-based laundry soap brand safe for sensitive skin. ![]()
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